Commercial
£349/mo looks like a side project. A DMS is thousands. This is not a DMS — so it cannot charge like one — but it also cannot charge like a Notion template. Only the pilot is taken on a card today. Site and Group start when the desk is live.
One rooftop. Their brand. Locator + GP as the success number. 100% credited against setup if they convert. Seats: sales execs + manager — Aberdeen as it already runs.
A free pilot gets ignored. Fifteen hundred pounds is a day of a principal’s attention, not a software licence.
One rooftop, one franchise. Brand pack. Stock + deals + customer view. Excel / HTML ingest. Host, progressor, admin, accounts seats if they need them — not extra SKUs.
£399/mo is still cheap against a DMS. £349 looked like a side project. The setup is the real fee because standing it up is the work.
2–8 sites, one or many franchises. Shared pipeline, per-site stock, principal roll-up. Seats scoped to rooftop and badge. Franchise pack extra.
Independents of 2–8 rooftops are the wedge. Price per site drops; you do not discount the first one to win the fifth.
£1,500 setup · £99 / mo. Manufacturer ingest, locator mapping, option codes. Priced per franchise, only if they have credentials. A second badge on a Group contract is this pack — not a new role named after the brand.
A monthly subscription before the second client can be stood up from config. That would be charging for a prototype. Site and Group invoices start at go-live.